Even after 7 years the power and reach of Bitter&Twisted continually surprises me. The parts of the world it reaches and from where notifications appear regularly on the daily visitor reports I get include many countries with no salmon fishing pedigree, and which many a time even have no salmon rivers within their borders. But, regardless, there is hardly a week goes by without the contact page revealing a few, usually supportive, comments or opinions.
But very occasionally B&T inspires the strangest of correspondents to engage, and the resultant comments are surprisingly relevant, if highly doubtful. The very nature of their content underlines the continuing importance of at least some kind of resistance to the overbearing power of MOWIs propaganda machine.
For instance, subsequent to my #735 post outlining the successful results of the removal of salmon cages around the Vancouver coastline and Puget Sound, I apparently inadvertently rattled a cage. Shortly after publishing I was contacted by Ian Roberts, plain Mr Ian Roberts, or so it seemed, offering to continue my salmon farming education which he advised was sadly lacking and unfairly biased against salmon farmers and their good names. I produce a copy of his comments below;
“Can appreciate your passion, and you are more than entitled to dislike salmon farming for whatever vested interest important to you, but know that if you are relying on Alexandra Morton to bolster your argument, it will not do so. There’s is no 10/20 fold increase in wild salmon returns specific to regions where salmon farms do or have operated, as you suggest. This is just another lie upon lie that she has told in her 30-year campaign. It’s a shame that she still able to influence. unsuspecting yet passionate people to spread her misinformation.
If you want a list of the times she’s been wrong, I’m happy to share, so you can critically review and make informed decisions. If you just want to believe you are welcome to that as well.”
My first reply, within minutes of receipt, was;
First tell me who you are, who you represent, why you have info to negate the reports I’ve read both recently and historically, and tell me why you think having toxic salmon farms in the estuaries of wild salmon rivers wouldn’t affect wild salmon.
This isn’t the only instance where removal or temporary fallowing of cages has resulted in a resurgence of wild fish. You’ll need to have some impressive evidence that removing cages doesn’t positively affect wild salmon if I’m going to believe everything I’ve read and experienced over 50 years of salmon conservation has been based on a lie. What salmon farmer do you work for anyway? Regards, Peter.
Followed almost immediately after a short Google search by;
Might you be the same Ian Roberts that left MOWI in April 2024 after 31 years as spokesman and communications director? Thanks very much for your interest in my education but I think I’ll just continue to believe the evidence of my own eyes, my own experiences and the results of other dedicated individuals who refuse to let the MOWI sof this world to extinguish wild salmon and pretend they did us a favour.
How do you sleep at nights anyway? No conscience, or just indifferent to your part in the salmon catastrophe? Regards.
My initial reply, which I sent within twenty minutes, is attached above, followed by my last reply once I’d had time to do a quick Google search using the simple search tag “Ian Roberts, Salmon”. Try it yourself, and decide if Mr Roberts (late if MOWI)might not have been just a little bit disingenuous in his initial approach, and to have had more than a slight ulterior motive, in truth more than a little “dug in the fight”, than he decided let on.
No reply since from Mr Roberts (late of MOWI) , but the very thought that he felt it necessary, even after he’d ceased to be a MOWI employee, to continue to project such indifference to the damage he helped cause over 31years is troubling.
But that’s the demon we’re up against here, a point-blank refusal to contemplate change, to admit fault or to accept clear evidence. These people will never recant voluntarily. They need to be embarrassed, forced, compelled and out propaganda’d. Successes like the one in B.C. need to be celebrated, defended and replicated worldwide. They need to be built on and increased. Mr Roberts (late of MOWI) congratulated me on my passion as if it was something childish, misplaced, something to be treated with mild contempt and distain as somehow unnecessarily naive, a weakness to be pitied.
I’m wondering how much of Bitter&Twisted Mr Roberts (late of MOWI) could bring himself to read before he felt compelled to let me into the error of my ways? Not much, I’m sure, not enough anyway, or he would have known it would take a bit more camouflage than he actually used to protect his identity. Anyway, Canada and B.C. are now climbing the B&T viewing list rapidly. I wonder how many Canadians read the LLAIAs official web blog in the last few days?
Ian Roberts left MOWI in April last year, where he was the Communications Director, i.e. Chief of Propaganda Officer, having been with them for a total of 31 years. As such he’s more than a little personally responsible for, no, is one of the ORIGINATORS of many of the problems the rest of us can see only too clearly. He appears unworried, unrepentant and concerned only to continue his fantasy that salmon farming is faultless, benign, beneficial and misunderstood.
So, further to his offer to provide me with evidence to confirm that open cage salmon farming doesn’t result in the destruction of wild salmon and that Alexandra Morton is in essence a liar and a fraud, I’m going to give him the opportunity to prove his case by supplying me with the independently collected and independently verified information he says I’ve missed so far. But. I don’t want anything produced, financed or in any way authored by MOWI or scientists allied to them or payed by them.
If the information he provides (if any) is genuinely independent and valid and proves conclusively that I’ve been wrong all these years I’ll post it on Bitter and Twisted for everyone to see and judge, so there will be no dubious outcomes.
If, after analysis and testing of his case against other reliable sources I’m convinced he is correct, I’ll offer a full public retraction and apology. But I remain unconvinced that he will be able to provide anything of the sort and that the view expressed on B&T is in essence correct and my conclusions will hold up against any independent assessment.

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